Global Serial Entrepreneur and Investor with more than 30 years experience, especially focusing on Technology, Sustainability and Impact Investments.

Ulf spent twenty years at the top of the music industry as an artist, producer, song writer, founder and front-man of pop phenomenon Ace of Base, it was his passion and track record for helping businesses grow and operating in global markets that attracted him to focus more on executive board level operations. 
A visionary leader, serial entrepreneur and an eminent businessman, Ulf is currently the President of G2020 Advisors Nordics. An investment and advisory firm that offers effective, high-impact strategic and financial advice to Asian UHNW families and emerging Technology Companies. G2020 advises clients on a broad array of strategic alternatives including mergers, acquisitions, leveraged buyouts, divestitures, IPOs, spinoffs, recapitalizations, capital structure and capital raising alternatives.

He is a partner at Result Strategy that helped over 300 tech companies accelerate their success through innovation and global expansion.